How Much Should We Be Able to Customize Our World? (NSQ Ep. 52)

Also: does multitasking actually increase productivity?

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Relevant Research & References

Here’s where you can learn more about the people and ideas in this episode:

SOURCES

Joel Rose, co-founder and C.E.O. of New Classrooms.
Sheena Iyengar, professor of business at Columbia University.
Mucio Kit Delgado, assistant professor of emergency medicine at the University of Pennsylvania.
Gal Zauberman, professor of marketing at Yale University.
Shalena Srna, assistant professor of marketing at the University of Michigan.
Rom Schrift, associate professor of marketing at Indiana University, Bloomington.

RESOURCES

“Customers Want Customization, and Companies Are Giving It to Them,” by Aviva Freudmann (The New York Times, 2020).
“The Illusion of Multitasking Improves Performance on Simple Tasks,” by Gal Zauberman (Yale Insights, 2019).
“The Illusion of Multitasking and Its Positive Effect on Performance,” by Shalena Srna, Rom Y. Schrift, and Gal Zauberman (Psychological Science, 2018).
The Distracted Mind: Ancient Brains in a High-Tech World, by Adam Gazzaley (2016).
“Obama’s Way,” by Michael Lewis (Vanity Fair, 2012).
“When Choice is Demotivating: Can One Desire Too Much of a Good Thing?” by Sheena S. Iyengar and Mark R. Lepper (Journal of Personality and Social Psychology, 2000).
“The 2 Sigma Problem: The Search for Methods of Group Instruction as Effective as One-to-One Tutoring,” by Benjamin S. Bloom (Educational Researcher, 1984).

EXTRAS

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